Frequently Asked Questions
How did you first get involved with the show?
In May of 2004, ABC’s later-to-be two-time Emmy award-winning show Extreme Makeover: Home Edition was interested in bringing their show to New York for the first time, toward the end of their first season. Known for taking on huge remodels in only five days, the show’s producer had an even crazier idea: renovate an entire New York City apartment in 12 hours on live television for two FDNY firefighters who survived the horror of 9/11. Another contractor that was familiar with Sal Ferro and had worked with the show informed the show that if they do go to New York, make sure to meet with Sal and Alure.
Why do you do it repeatedly do this? Seems exhausting and costs lots of money and resources?
We believe in helping others; it is a platform to inspire others and show good. While we are active in the community, few scenarios present the opportunity on a national platform to help inspire others to join together and make a difference. We have always been in a leader in our industry not just with our remodeling innovation, but also with our commitment to customer service, integrity and our charitable support of the community. This is just Alure being Alure, making a difference for everyone from the family, the community, viewers of the show, our employees and our industry.
Why go thru all this effort instead of just donating money or taking time to help?
If you always do what’s easy in life, then that’s a problem. What’s more important is doing the right thing. People become too fixed on making themselves feel good, which is usually the easy way out. The right thing for us, is taking an opportunity to make a difference, and while we were making a difference, all these great things occurred. This is a miracle for a family that without our efforts would not have gotten what they got. We got to show our industry on a major platform, higher than we could ever be on, to show this is a wonderful, incredible industry with good people who do quality work, who are community minded, who care about individuals and are willing to make a difference, My team comes together and bonds better than anything you could possibly imagine. This is, by far, one of the best team building exercises we’ve ever done. The enthusiasm, harmony, commitment and dedication thought and is everlasting. An added benefit is the recognition for being a credible, community-minded, good company.
It’s no accident that the show has taken a liking to Ferro and his team
“We’ve gotten to know Sal and team quite well over six years and seven makeovers. Alure not only has a great heart and care for people and the community, but their work is phenomenal. Watching their team work together in these hectic environments with such dedication and excellent work is remarkable.”
—Diane Korman, Executive Producer, Extreme Makeover: Home Edition
Five years after their only Long Island Makeover, EM:HE selected another family in Alure’s own backyard. After June 21st that story will be availabe on Alure’s fan page at www.facebook.com/alurefanpage. For pictures, family info and more on Alure’s other Makeover projects, visit www.alure.com and the Alure Fan Page at www.facebook.com/alurefanpage.
