J.C. Penney’s journey from 1 store to 1,100

NEW YORK (AP) — A look at J.C. Penney’s milestones:

-1902: James Cash Penney, son of a Baptist preacher and farmer, opens The Golden Rule, a dry goods and clothing store in Kemmerer, Wyoming. The name was based on his guiding principle of building a business through serving the community with fair dealing and honest value.

-1913: Incorporated in Utah as the J.C. Penney Co. Inc. and the Golden Rule name was phased out.


-1914: Headquarters moves from Salt Lake City, Utah, to New York City.

-1929: Begins selling shares as a publicly traded company.

-1951: Store sales exceed $1 billion for the first time.

-1963: Issues its first catalog.

-1971: James Cash Penney dies at age 95.

-1972: Launches first national television.

-1979: Catalog sales pass $1 billion for the first time.

-1992: Headquarters moves to Plano, Tex.

-1994: Launches jcpenney.com, its online store.

-2005: Penney’s e-commerce business surpasses $1 billion in sales.

-2009: Opens its first store in Manhattan.

-2010: Becomes the exclusive retailer of Liz Claiborne and Claiborne in the U.S. and Puerto Rico. Exits catalog business. Introduces mobile coupons.

-2011: Ron Johnson, a former Apple executive, becomes CEO.

-2012: Implements a new pricing strategy that eliminates hundreds of coupons and sales in favor of everyday lower prices. Begins rolling out new shops in stores to turn the stores into mini-malls of sorts.

© 2012 The Associated Press. All rights reserved.

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