FLORHAM PARK, N.J. (AP) — The New York Jets are lowering the price of some 12,000 upper tier seats at MetLife Stadium for the 2012 season.
Jets President Neil Glat said that seats in the end zone, corners and some along the sidelines that cut in from the corners will drop in price for next season.
The last seven rows of four sections of sideline seats will fall from $105 per game to either $75 or $50, depending on the row. Those in the corners and in the end zone will drop from $95 to either $75 in six rows or $50 for the last seven rows.
Sellouts are not a concern for the Jets in the 82,500-seat stadium they financed along with the co-tenant Giants. Glat says the dip in prices is being made “to improve the value for our fans, especially our season ticket holders.”
“After taking a hard look and having analyzed the 300 level, we are going to adjust the price,” Glat said. “We think we can do better in that area for our fans. The goal is to ensure that we have a lot of season ticket holders up there.”
Fans who already have purchased 2012 tickets will benefit from the price adjustment.
The Jets do not require personal seat licenses for the upper tier. The Giants do, and they have similar prices for the upper tier tickets.
Jets fans will be able to purchase a season ticket for as little as $500, including two preseason games.
“This was not an issue about worrying about getting games on TV,” Glat said, “but what is the right price for the value for the fans. And there’s really an emphasis in the NFL on season ticket holders, the lifeblood of the league.”