Waist watchers rejoice: convenience store 7-Eleven is making a sugar-free, low-calorie version of their famous drink, the Slurpee.
The company kicked off its “Flavors of Summer” campaign with Slurpee LiteT Fanta Sugar-Free Mango, the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage.
“We are launching ‘Flavors of Summer’ with our first Slurpee Lite sugar-free flavor, and it tastes just as great as the other flavors we have planned for the Slurpee season,” said Laura Gordon, 7-Eleven vice president for brand innovation. “We tested several of our new sugar-free flavors earlier this year, and they all got rave reviews. Now, everyone in the family can enjoy a summer Slurpee drink including those looking for a sugar-free, reduced-calorie option.”
The new Slurpee Lite drinks has 50 percent less calories than the traditional Slurpee drink, with an 8-ounce Slurpee Lite containing only 20 calories. It’s sweetened with Splenda (sucralose) in place of sugar.
Sugar-free mango will be available until the end of June, followed by sugar-free strawberry banana for the month of July and sugar-free cherry limeade in August. The company plans to add additional flavors through the end of the year. All of the Slurpee Lite flavors were formulated by Fanta.
The new drinks will be available at participating 7-Eleven stores nationwide. Free tastings of the sugar-free mango will be available on the official launch date, May 23, from 11 a.m. to 7 p.m.