Earlier Deals, Longer Hours Woo Friday Shoppers » Black Friday Shopping

Customers shop in the Toys R Us in Times Square in New York on Thursday, Nov. 24, 2011. This weekend, many stores will for the first time use midnight openings along with the usual bevy of deals as they try to lure consumers, whose appetite for good-buys has been increasing since the Great Recession.(AP Photo/Andrew Burton)

Customers shop in the Toys R Us in Times Square in New York on Thursday, Nov. 24, 2011. This weekend, many stores will for the first time use midnight openings along with the usual bevy of deals as they try to lure consumers, whose appetite for good-buys has been increasing since the Great Recession.(AP Photo/Andrew Burton)

Customers shop in the Toys R Us in Times Square in New York on Thursday, Nov. 24, 2011. This weekend, many stores will for the first time use midnight openings along with the usual bevy of deals as they try to lure consumers, whose appetite for good-buys has been increasing since the Great Recession.(AP Photo/Andrew Burton)