Concertgoers expecting to head out to the Hamptons this weekend to take in some rays and check out the Music to Know Festival will have to figure out other ways to entertain themselves in East Hampton.
The inaugural Music to Know Festival scheduled for this weekend was canceled due to a lack of ticket sales, concert officials announced on Saturday.
In a message on the festival’s official website, concert officials apologized to fans, saying, “with a heavy, heavy heart,” they had to cancel the festival.
“Despite our unique vision and arranging a world-class line-up, ticket sales were not adequate to allow the event to continue,” MTK said. “We wanted to let everyone know before engaging more deeply.”
Fans will now miss out on performances by Vampire Weekend, Bright Eyes, Cold War Kids, Chromeo, Tame Impala, Ra Ra Riot, Tom Tom Club, Dawes, among others.
According to reports, only 2,500 tickets were sold, about 3,000 less than they expected.
“Unfortunately, the ticket buyers weren’t there,” an MTK spokeswoman told the New York Times. “You have to make a choice.”
Tickets holders were told to check musictoknow.com for more information, but the website hasn’t been updated since the statement was posted on Saturday.
The festival was scheduled to take place Aug. 13-14 on Runway 4 at East Hampton Airport.