Baskin-Robbins will be partnering with the National Fallen Firefighters Foundation and paying tribute to America’s Firefighters with a new flavor and by lowering the price of Baskin-Robbins scoops to just 31 cents.
The public can visit participating Baskin-Robbins stores from 5:00 p.m.-10:00 p.m. to enjoy ice cream for only 31 cents a scoop. They will also be able to try April’s Flavor Of The Month, Firehouse #31. The flavor brings the heat with a crunchy hot cinnamon ribbon laced through red cinnamon and vanilla ice cream and packed with hot candy pieces.
“Our fifth annual 31 Cent Scoop Night is going to be a red hot event,” said Brian O’Mara, Vice President of Marketing for Baskin-Robbins in a press release.
Baskin-Robbins is “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation. Each of the participating Baskin-Robbin will be supporting their own local fire heroes by hosting hometown fire departments where local firefighters will collect donations for their firehouses while joining the community and scooping ice cream for fun.