Great American Jewelry
5163 Merrick Rd
Massapequa Park
Phone: 516-279-6752
Fax: 516-279-6755
Laurie Chariton, Owner
Nobody enjoys being treated like a number. Go to a crowded bakery and you’ll be asked to “Take a number.” Stroll into a car dealership and listen to the exact same sales speech given to each and every customer that walked in before you. Check into an expensive, five-star hotel? You’re lucky if the concierge can pronounce your last name.
Being personable is one of the most desired characteristics a business can have, and few exemplify it better than Great American Jewelry. How can you be sure? They bake fresh cookies all day long for customers. Call it a sales tactic if you want, but who isn’t happier when their belly is full of warm chocolate chip cookies?
And how irritating is it to walk into a jeweler and see those gaudy carpets and sleazy furniture? GAJ carries the warmth from their cookies into the design of the entire store, eschewing all the typical jewelry store clichés for a much homier feel.
“I designed the store to reflect a warm and cozy Tuscany look, similar to being invited into someone’s home,” says Laurie Chariton, owner of Great American Jewelry.
And women shouldn’t have to drag their husbands and children away from the living room to take a trip to GAJ. “We have big comfy chairs and a big plasma TV for the kids or husbands,” Chariton adds.
But let’s not forget about the jewelry. GAJ sells it all—gold, silver, diamonds and watches. If it’s shiny, they’ve got it. Their staff of jewelry experts are just that—extremely knowledgeable in the field and full of details on every piece in their store.
Typically, any time you get a scratch on an expensive watch, it takes hours to find a reputable or authorized shop to make it like new—one of those “my friend knows a guy who went to college with a lady who lives across the street from this guy and he is great with fixing watches.” Great American Jewelers take out all those middlemen. If it ticks, they can fix it.
“Our watch repair service is authorized to work on Rolex, Ebel and Breitling, as well as other better watches,” says Chariton.
One of the most frequent types of commercials on TV right now is for gold buying businesses. Great idea, except you send them your gold and you’re stuck with whatever is sent back. What if you think your gold is worth more? GAJ lets you bring in your gold, silver and diamonds to be weighed and measured right in front of your eyes before making any exchanges. And if you don’t feel like bringing your gold to them, Great American Jewelers has gold parties all over LI.
It’s pretty simple. If you want to be treated like a human, given a huge selection and feel confident in what you’re buying and where you’re buying it from, Great American Jewelers is the only game in town worth investigating. Chariton spells it out succinctly when she says, “When you need a token gift for the babysitter or a new Rolex, we are the jewelers for you.”